The ability to outsource high quality content creation is one of the biggest challenges that website owners have. Just having content by itself is meaningless today, and poorly written content may even hurt your website’s search engine rankings.
As a result, we recommend having your virtual SEO assistant search for natural partners in your industry who have specialized knowledge about your industry and who might benefit from a little bit of branding on your website.
For example, if you’re a real estate broker in NYC, it might make sense to get real estate attorneys in NYC to guest post on your website. Not only will attorneys who specialize in NYC real estate transactions know a whole lot about your niche, they are known for having high quality writing.
In this example, you’d want attorney guest bloggers to conform to your content quality guidelines, such as being at least 1,000 words in length. You might also want the right to approve topics beforehand, so that guest bloggers will only write about new topics that you want on your site. In return, you can offer to include a blurb at the end of their article with their name, company name and profile, as well as a link back to their website.