What tasks can a SEO virtual assistant do? Link building, sourcing guest writers, content creation, competitor analysis, forum posting and more.

What Can a SEO Virtual Assistant Do?

A SEO virtual assistant can help you with content writing, article uploads, WordPress management, infographics, link building, forum posting, competitor analysis, sourcing guest writers, sourcing guest post opportunities and pretty much anything else related to SEO and getting your website ranked highly on search engines.

What tasks can a SEO virtual assistant do? Link building, sourcing guest writers, content creation, competitor analysis, forum posting and more.

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Content Writing

A SEO virtual assistant can help you with any sort of written content creation, from writing product pages to blog posts. However, be very careful about outsourcing core content creation especially if you are in a very competitive industry or one that requires specialized knowledge.

For example, real estate is a very competitive industry and it’s very hard to get content to rank on search engines if you have generic, non-specialized content. As a result, we recommend hiring a real estate virtual assistant in order to outsource administrative tasks such as uploading listings to the MLS, but not for writing blog posts and flagship product pages on your website.

This is especially true if you hire a general SEO virtual assistant with no industry experience. A generalist that you hire to write about niche topics in real estate in NYC for example, is going to have an extremely tough time at it. This is true regardless of whether you are outsourcing overseas or hiring domestically.

Even fluent, English speaking virtual assistants with master’s degrees or freelance writers based in the U.S. will have trouble writing compelling content about a niche market and/or industry such as real estate brokerage in New York City.

WordPress Content Management

A SEO virtual assistant can upload new pages and blog posts to WordPress for you in a way that’s optimized for SEO. For example, an experienced SEO virtual assistant will know to keep your meta titles and descriptions under certain character count limits so nothing will get cut off in search results.

Your SEO virtual assistant will also know to upload a unique cover image for the article, both within the article and as the article’s “featured image.” Furthermore, a good SEO virtual assistant will know to change the image’s file name to the article title before uploading it onto WordPress. Then an experienced SEO virtual assistant will make sure to copy the article’s meta description and paste it as the image’s alt text once uploaded.

Lastly, an experienced WordPress virtual assistant will know how to add WordPress Anchor Links in your article and create an interactive table of contents. Intra page hotlinks not only allow your visitors to conveniently skip to different parts of a long article, they also show up in search engine results!

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Infographic Creation

Infographics are an important part of SEO, and as a result many SEO virtual assistants have graphic design skills and experience with tools like Photoshop so they can create infographics and other multi-media content to enhance articles.

And if a SEO virtual assistant doesn’t have graphic design skills, it’s not the end of the world either. You can easily hire a graphic designer through Jobstob.com and have them work together with the SEO virtual assistant.

In this team setup, the SEO virtual assistant would be responsible for summarizing articles into bullet points and bite sized sentences for a one page infographic. The graphic designer will then take this document and turn it into a beautiful infographic.

Once this is done and everything is checked, either party can add it to the article and share it on various social media channels.

Pro Tip: If you have a virtual team collaborating to create infographics or any other type of content, make sure they can collaborate and know who’s working on what. Check out Telegram for team messaging and Google Drive for shared documents and files, both are free!

Hire a Virtual Assistant for $6 Per Hour

Save 70% when you outsource with Jobstob. Highly qualified virtual assistants, designers, video editors and more for a fraction of the price of a domestic hire.

Link Building

One of the most helpful tasks a SEO virtual assistant can do is link building, which involves a lot of work in finding websites who may appreciate and want to link to your content, or who may simply be open to trading backlinks.

This type of research takes patience and a lot of research, as well as highly personalized email outreach to induce webmaster to check out and link to your content.

Advanced strategies include finding broken links on authoritative websites, ideally in your niche, and helping the webmaster out by sending them a list of their broken links. Fortunately, there are some paid tools out there that will enable your SEO virtual assistant to quickly check a website for broken links. If a link is broken, your virtual assistant can email the webmaster to alert them and offer them a replacement page from your website to link to.

This adds true value to a webmaster, because many bloggers either won’t have the time to check their site for broken links, or don’t want to pay up for paid SEO tools that can quickly scan pages for broken links.

Forum Posting

Posting on forums is one of the oldest tricks in the SEO handbook. With that said, backlinks to your website from forum postings aren’t really valuable anymore for search engine rankings. However, if the forum or article that you are posting or commenting on has a lot of traffic, you might be able to get some legitimate referral traffic from the site.

Moreover, we think it never hurts to have your brand mentioned in more places, even if Google won’t give you much of a boost in search rankings.

There are two approaches to this. One that is more white hat involves having your SEO virtual assistant regularly look up news articles or blogs in your niche and to comment on them using their real identity, and making sure to mention your brand or website in the comment. These types of comments will be more easily identified by readers as coming from someone who represents the brand or website they are vouching for.

The second approach is more grey hat or even black hat, and it involves creating fake profiles to comment with which gives the illusion of third parties vouching for your brand or website. This approach of course is heavily moderated by newspapers, blogs, forums and websites, and you might get banned from a website if you’re caught.

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Full-time, fluent, English speaking virtual assistants, designers, video editors and salespeople for $6 a hour.

Competitor Analysis

An SEO virtual assistant can help you determine who your competitors are, what keywords they rank for and which sites have been giving them backlinks. Moreover, if your competitors produce content on a regular basis, your SEO virtual assistant can regularly scan their website and blog for ideas for new content of your own.

There are a variety of ways to do this, from the free method of simply searching on Google for keywords you care about and seeing which websites come up, to freemium and paid services such as Semrush and Ahrefs. Many of these paid SEO tools will allow you either free trials or a limited amount of free usage, and they can come in handy if you have a capable SEO virtual assistant working for you full time.

For example, these tools will be able to scan a competitor’s website and give you a list of all their backlinks. This could be incredibly useful as you could reach out to all of those websites and ask if they’d be willing to link to your website as well, or instead.

Hire a Virtual Assistant for $6 Per Hour

Save 70% when you outsource with Jobstob. Highly qualified virtual assistants, designers, video editors and more for a fraction of the price of a domestic hire.

Sourcing Guest Writers

The ability to outsource high quality content creation is one of the biggest challenges that website owners have. Just having content by itself is meaningless today, and poorly written content may even hurt your website’s search engine rankings.

As a result, we recommend having your virtual SEO assistant search for natural partners in your industry who have specialized knowledge about your industry and who might benefit from a little bit of branding on your website.

For example, if you’re a real estate broker in NYC, it might make sense to get real estate attorneys in NYC to guest post on your website. Not only will attorneys who specialize in NYC real estate transactions know a whole lot about your niche, they are known for having high quality writing.

In this example, you’d want attorney guest bloggers to conform to your content quality guidelines, such as being at least 1,000 words in length. You might also want the right to approve topics beforehand, so that guest bloggers will only write about new topics that you want on your site. In return, you can offer to include a blurb at the end of their article with their name, company name and profile, as well as a link back to their website.

Pro Tip: Watch out for professional spammers who offer to write guest posts on your website. These are SEO professionals who are getting paid to build backlinks to their clients’ websites. As a result, the content will typically be short, generic and poorly written. You’ll probably lose more than gain by allowing such guest posts, both because of having low quality content on your website and because you’ll be giving out “link juice” to a random website.

Sourcing Guest Post Opportunities

Finding opportunities for you to write a guest post on other websites is a time consuming task that a SEO virtual assistant can help you with.

This task involves searching the web for authoritative websites in your niche, and asking the webmasters if they’d be open to seeing a guest post from you.

This involves a lot of research and a lot of carefully crafted emails. After all, you need to really make a case for why you should be allowed to post a guest article on their website.

Remember, webmasters don’t want to see just any content on their website, as not only will that be a waste of time but it might also drag down the overall quality of their site. If someone agrees to let you guest post on their site, it’ll be because you are capable of writing in-depth, top tier content ideally with specialized insight or knowledge.

Pro Tip: Matt Curtis from Google has said before that “guest blogging is done; it’s just gotten too spammy.” This is probably because of the high number of guest posts that are paid for these days, as well as sites that exist solely to take paid guest posts. With that said, we still think there is some benefit from a high quality guest post on an authoritative website that is in your niche.

Save 70% When You Outsource With Jobstob

Full-time, fluent, English speaking virtual assistants, designers, video editors and salespeople for $6 a hour.

2 comments

  • Kunal Vaghasiya 7 months ago

    Great!
    This is probably the best and most concise guide I’ve ever seen on how to outsource tasks to Virtual Assistant.
    Thanks for Sharing!

    Reply
  • Kunal Vaghasiya 4 months ago

    Thank you sharing the informative article with us.I have outsourced my lot of business activities like SEO, Bookkeeping, Accountancy etc to my virtual personal assistant in 24Task and the work they provide is awesome.

    Reply

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